Living Out Your Ideal Day And Building Multiple Successful Businesses with Ryan Coisson


I’ve got an AMAZING expert interview for you today.

He’s one of my best friends and has launched and scaled MULTIPLE businesses to the 7-figure mark.

His name is Ryan Coisson (pronounced ‘qwah-sahn’).

And he’s one of the most systematic, detail oriented people I know. In fact, it’s a HUGE part of his success.

He is a BIG believer in building a true “lifestyle” business that can be operated in as little as a few hours a week. And now he’s spent more than a decade teaching and helping others about what to do to create true financial freedom with business and get the results you want.

You’re in for a real treat as Ryan talks about a few of the key principles responsible for his success!

In today’s episode:

  • The one KEY to success and getting ahead that Ryan discovered early on, thanks to his mentor
  • Why gratitude can completely transform your life
  • How to map out your Ideal Day
  • One simple “hack” for optimizing your performance (and how Ryan uses this with creating presentations)
  • What you should avoid doing first thing in the morning
  • Why you might be closer to your ideal day than you might realize at the moment
  • The two kinds of people in the world (and which you should strive to be)
  • The importance of fundamentals in life and in business
  • A cool way to reframe mistakes and use them to propel you forward faster than ever before
  • The four pillars of a successful business
  • Three ways to get ahead financially
  • And much more…

Transcript:

James Mel: Hey everybody, welcome to the Get Ahead podcast. I’m James Mel. On this podcast, what I do is I find successful entrepreneurs and I dig deep to uncover the strategies, the mindsets, the techniques, and other things they’ve done to get ahead in their life and their business so you can do the same. I know if you’re here, you’re a high achiever. I know you want to get ahead. That’s a topic I’ve been obsessed with my entire life. And that’s what I want to help you do, is uncover the different strategies and the techniques you need to be able to do that get ahead in your own life. So make sure to grab a pen, a paper, something to take notes with because as we uncover these gold nuggets, you’re going to want to write them down. 

Now before we jump into today’s episode, I have something really special to give you as a free gift. Like any successful person, I’ve got a mentor and I’ve had one for over 10 years. And it turns out that he’s also my business partner. His name’s Evan Pegan, and he’s written a book on opportunity. Now, if you want to get your life and your business, it’s super important that you not only know how to spot opportunity, but you know how to take advantage of it, and that’s what this entire book is about. And I’d like to give you a free copy, not only that, I’d like to ship it to you absolutely free. So you get a free copy and get it shipped to you absolutely free. The way you can get this is go to www.jamesmel.com/opportunity, and it’s all on me. Go there now, grab your copy, you’ll be glad you did. All right, without further ado, let’s jump into today’s episode. 

Welcome to another episode of the Get Ahead podcast. And today I am super excited to have Ryan Quisol one of my dear friends, one of the most successful entrepreneurs I know and somebody I call when I have marketing questions, business questions, even investment questions, he’s one of the people I call and get just amazing advice from. So I’m really excited to be interviewing him, bringing you all the knowledge he’s gotten. And this is the amazing thing about Ryan is that he’s got so much experience with many different businesses from an online business to, I’m sure he’ll talk about this, but he even at one point moved over to Asia with his business partner at the time and had a very successful company there with over 50 employees. He’s a great investor, we’ll be talking a little bit about that, so I’m super excited to have Ryan here. 

And more than that though, what I think you’ll see, as we get into this interview, is that Ryan isn’t just all about business, he has an amazing life outside of his business, that’s how we got to know each other actually hanging out quite a bit in British Columbia, Vancouver, where I live because Ryan’s an avid climber, snowboarder, loves Whistler, I love Whistler, we’ve been up to the Scandinavian spa a couple times and just have a great life and great business. And in addition to that, as you know, I’m a little bit of a contrarian myself, and so is Ryan. That’s probably one of the reasons we get along so well. So Ryan, welcome to the show.

Ryan: Awesome, James. Thanks so much for having me. And I’m just so excited to be able to have the opportunity to share some stuff with your audience because what I know for sure is folks listening to this are open minded about change and getting ahead and that’s really, really important in life.

James Mel: It totally is. Now where did it all start for you? How did you first get ahead?

Ryan: One of the things that I discovered very, very early on and I have to give credit where credit’s due, I learned this from an early mentor of mine named Robin Sharma. And one of the things that he talked about was crafting your ideal day. And when I think of my ideal day, I look at the different things that I could be doing with my time, the people that are in my life, the businesses that I have the opportunity to run or not run, where I live, the community that is around me, and all of these different things. 

And when I look at that, this is exactly what I teach folks in my online trading program, my students, but to give you the 30,000 foot view of how I’ve adapted what Robin taught me was, look at it as future casting, thinking and creating from the future because at the end of the day, we need to think about, if you’re listening to this, how would you feel if 12 months from now, you were truly living this ideal day to you? And James, what I think is interesting is that when we take time to step back and think about, what is it that we’d actually want to spend our time doing? We often start to realize that there’s a lot that we already have going in our life, that we need to be appreciative more. And we just need to make a few optimizations, and next thing you know, we’re actually living in much more ideal day every single day.

And I don’t know if you want, I can talk a little bit more to that and paint some of the specifics for folks by doing a little bit of an exercise or we can riff on that a bit.

James Mel: Yes, let’s do that. But first, I just want to point out, I think one of the things you just mentioned there, being appreciative, like looking at what we already have that we’re so grateful for is so important. And it’s interesting because, as you know, I just got back from date with destiny with Tony Robbins, and you’re one of the people that encouraged me to go to that. You’ve been to it before and you’re always investing in yourself as well. And down there, one of the things I created was, as you probably know, a power of virtue, and I’ve got four of them. And these are incantations that you constantly say to yourself with a lot of energy and you put your whole body into it, and one of mine is actually I am gratitude. 

And just ever since doing that, my life has changed because it allows me to focus on that and I just want to point out to everybody listening how important it is to focus on that because we have the choice whether we focus on negative things going on our life or what we’re grateful for and the things we’re appreciative and it’s going to lead to a totally different outcome. And we talked about this before recording this podcast, this very thing. So, want to highlight that for everybody.

Ryan: Yes, I mean, exactly. I think gratitude is such an important thing and so many people talk about it. I know if you’re listening to this podcast, I know that you’ve heard to be grateful, you’ve probably even heard others talk about, every day, write down five things you’re grateful for, or put it in some an App, or a journal, or any of those things. But what I think makes folks different is actually doing that thing, right. If you want to really get ahead, it’s not so much about taking all of these different ideas that are out there because there are so many different ways you can do so many different things. But rather, taking a few of those things that truly resonate with you, and actually doing them consistently. If you can just take even this one thing that James talked about of being grateful, and do that on a daily basis, I believe that your life is going to improve for the better. It’s going to shift not only your paradigm, but it’s going to shift your life into a new direction. 

So I would challenge folks to do that and to pivot a bit here and and circle back to this exercise, this is another thing that I would encourage folks to take even 10 or 15 minutes out of your day today to start to think about. Now, for myself and what might teach my students to do is actually write this out. I’m a big fan of writing in a journal, writing things down on pen and paper, and if you’ve listened to the Get Ahead podcast for a while, you’ve probably heard Yonix presentation talk about what he does with journaling, I know that’s something that he’s really, really passionate about, and so am I. I think that writing things gives you this brain connection, there’s more neurons that fire and I’m not going to play that I know all the science behind it, I just know that you have a stronger connection when you’re actually writing things down and it’s more impactful for me personally, so I’d encourage you to try it out. 

Now, James, what I think about when I think about my ideal day is I like to already look at my life. And when I started to do this back in the early 2000s, I was in a very, very different place than I am now. And I think it’s always advantageous for us to refresh what our ideal day is as we evolve and change throughout time, which we all do, especially if you’re someone who’s wanting to continually get ahead, you’re constantly changing and evolving who you are as a person. And during that process, your beliefs change and I think it’s important that you understand that your beliefs will start to evolve to support you. And if you’re not careful sometimes your beliefs will evolve to actually inhibit what you’re trying to accomplish. So pay special attention to that. 

Now, the way that I look at this ideal day exercises is I simply, first and foremost, want to think about the things that I enjoy in my life already. Maybe it’s waking up at the time that I want, or waking up and getting to spend a few minutes with my dog in the morning, which animals and pets are just so amazing because they just truly show you unconditional love, and they just truly show you appreciation pretty much no matter what we do, even if we’re often undeserving of it. You come home from a long trip and your dog jumps up on you and so excited to see you, that to me is a special time. So that’s part of my ideal day. 

For me it might be making my green smoothie in the morning or having time just to sit for a few minutes outside and feel the nature or the Sunshine here in Arizona. All these different things, I start to stack them together. But what I found very interesting is often these things that make up my ideal day, and James, maybe you can relate to this, they’re not some crazy thing. My average ideal day doesn’t involve me flying on a private jet to Las Vegas, and meeting celebrities, and going to some big nightclub or anything like that, right, that it’s more for me about the simple pleasures that truly make me happy and I don’t really mind if other people don’t enjoy those types of things. Does that make sense to you?

James Mel: It’s so funny, I’m literally taking notes as you’re saying this and looking around, and right beside me is guess who.

Ryan: Little Maiko.

James Mel: Little Maiko. Actually Maiko, I don’t know if you know this, is now another nickname of his is now Big Max because he came with me to New York. And so after going to the Big Apple it’s only appropriate. But you’re so right and every single morning, no matter where we are, if I’m with Maiko, that is one of the first things I do. I love doing it and then throughout the day is taking Maiko for a walk. Just like you mentioned with the green shake, I got my VitaMix in the fridge, that’s something else I do, along with reading, along with listening to podcasts, along with talking with friends. It’s those little things that I’ve come to learn, just like you mentioned, are what I look forward to and I’m most grateful for, and then they add up to the bigger thing. 

And you know what, something else I should mention before we go on, when you mentioned writing things down, I think that is so important, and anybody listening, that’s what I’m doing right now in my journal. If we had this on video, you’ll be able to see it and I’m writing with with my pen and paper because that’s how I seem to learn best too. And more than that though, one of the things you’ve taught me Ryan is applying that to business as well. I used to actually struggle with creating presentations because I would be one of those people that would there in front of the computer with a blank screen and be like, where do I start? I’ve always been better verbally, and I’m sure a lot of people can relate to that. And it wasn’t until we were in New Zealand together, I remember that, and you literally had a presentation the next day. And you’re like, hey, James, I just got to make sure I’ve got like an hour or two to do my presentation because we were out sight seeing as you know, climbing mountains and going into jet boats and whatnot, which was awesome. 

And you showed me how you literally outlined your whole presentation on in your journal first, and it didn’t take a long time, it was like 10 to 15 minutes, but just how you did that and I think there’s something about writing it down, and then you were able to easily transfer that over to the computer and create slides. And that itself, literally Ryan, helped me get ahead so much because then I practiced that myself, and now when I do webinars or live presentations, that’s literally the same process I use. Is all to go outside, if I’m in Vancouver, I’ll go outside and it’s nice out, I’ll literally go sit at the beach, which you’ve seen, you know the beach I’m talking about, and I’ll just write it down, and I’ll make that one of the things I look forward to now. And then come back to my office, boom, put it into slides, good to go.

Ryan: Yes, I think that’s really, really powerful. And just a couple things before we circle back to the ideal day is folks first realize that one of the reasons James has been able to have the success that he’s had, is he takes those things that again, makes sense to him that are aligned with where he’s wanting to go and what he’s currently doing, and he’s acting on it. And that’s just the perfect example of just off hand showing him how I create presentations for what makes sense to me, because for me, I don’t want to be sitting in front of my computer all day long. I enjoy what I do, but I also love enjoying nature, enjoying life. 

So for me, when I separate myself from my screen, and actually write things down, my brain works better. And I work better in a much larger, open environment. So if you were to see my home, for example, very, very open, right. There’s not a lot of things closing off rooms and stuff like that, it’s a very, very large open space. And again, nature, this beach that James is talking about, going out into there. For me, my mind works in a much more expansive manner when I’m in that environment. So by being there first, I can put pen to paper to create ideas and insights that I want to share much more easily, and then when I go back to create slides, in this example, it’s so simple for me to then just create further upon what I’ve already frame worked out. So simple and so powerful. So I commend you again James for doing that. 

The other thing that I will say is what’s so powerful, and I alluded to this, again, is just your environment, right. So even when you’re thinking about your ideal day, just imagine for a moment what the right environment for you is, how you want to feel right from when you wake up in the morning. If you hate being cold, why would you ever want to be in an environment that’s maybe always cold? Or if you don’t like being incredibly warm, why would you want to live in Scottsdale in the summertime or something like that? Think about your environment because your environment is incredibly impactful and I think it’s an important but often forgotten part of this ideal day because what’s so great about being an entrepreneur and being able to control your own destiny is you have the ability to control your environment. 

And I’ll tell you, there’s been different seasons of my life where I want to live in different types of environments. For example, as James mentioned, when I lived over in Asia and move there to grow a large and booming Ecommerce business with my partner at the time, I was living in a city that had over 15 million people, which is more than New York City and Chicago combined, right. And the city had this energy to it, it was just a very happy place. But now, for me, being more in nature, right, being somewhere where my home now is I’m just a two minute walk to a trail head where I could hike for miles and miles and there would be almost nobody around, right. That to me is the environment that’s impactful now. That makes sense James? 

James Mel: 100%. And ironically, again, I just can’t believe the parallels. But as you know, recently, I moved from downtown Vancouver, high rises, all the commotion, all the city hustle bustle, to a place called Kitsilano in Vancouver, which is close to its own trails. And I moved there for the exact reasons that you’re talking about here, is because I realized as I’m building new brand I’m focused on, I wanted that focus time without a lot of distractions, without a lot of noise. And then during my break, something which I love doing, which I’ve already alluded to, is being able to go take walks, be able to take bike rides, this year coming up, I’m going to invest in some roller blades to get some rollerblading because it’s just what I realized makes me the most happy, fulfilled and then allows me to show up the best in the work that I’m doing in world as well. So 100% on the same page.

Ryan: Yes, I love that. And I want you to just think about for a moment here because let’s talk about a little bit more to the ideal day and either do me a favor, I know we’ve bounced around a little bit, but bring your attention back to this ideal day. And depending on where you’re listening to this right now, I want you to close your eyes and just envision yourself, just imagine for a moment 30 days from now, or six months from now, whatever is more easily available to you in your mind, and think about how you want to be feeling throughout the day, how you want to be as a person. 

And when I say that, I don’t know many folks that want to feel or be somebody who wakes up in the morning and the first thing they do is they check their Instagram, or they check their email, or they check their text messages. Yet so many people do it out of habit or out of this, they wake up, and maybe they’re not fully embraced in the happiness of their life currently, so they need to get a quick dopamine hit, to see who liked my post, or who’s posting about this, or who’s doing that, all these different things, right. 

But I want you to again, just think about from the place of where you want to be, and just start to really piece together throughout the day, what that looks like, how you want to show up at your career, how you want to show up and your family or as a partner or a spouse, how you want to show up even as a father or a mother, and how you want to do these things throughout the day. And my whole point and my whole realization when I first started to do this exercise, again, I’ll just reiterate what I said at the very beginning of this is that I am was far closer to the things that made me truly happy than I thought I was. And when you have that realization, something changes in your mind. It starts to become so much more feasible for you to start living what a true ideal day is for you on an everyday basis. 

You can then simply start to stack and swap out different ideas, different things, to start to feel what makes sense to you. And I’ll tell a little bit more about this James towards the end of our conversation, because I think it’s a great way to wrap things up. But one of the things I did yesterday was go out and spend time in nature taking photos. One of the absolute most amazing things that I do and I just get so much joy from the process of it, and yet for me to be able to go do that, it’s not like I need millions of dollars in the bank, it’s not like I need to be some crazy successful person who has been the CEO of this company, or has this many employees, or any of these other usually ego driven things, it’s just something that I can literally get in my car, drive for a few minutes and park, do a little bit of a hike and take some photos. That’s it, right. 

And that’s something that I could easily start to sandwich in, whether that’s daily or sometimes throughout the week, but it’s something that brings me true joy. Does that makes sense?

James Mel: I saw some of those pictures and they’re mind blowing. Amazing job on those literally. And I can totally relate to it because I’m in Halifax right now visiting friends and family, and when I was getting my Airbnb, my determining factor was I wanted to be close to nature and there’s a place down here called Point Pleasant Park, for anybody that knows Nova Scotia or Halifax in particular, will know about that. And I wanted to be close to there so that I could walk there throughout the day, I could walk there with makeup, all that stuff, because I realized that’s what fills me up as well. 

And to touch on the … I love how you’ve structured this as the ideal day Ryan. And one of the things I’d encourage everybody listening to think about too, and this will separate you from everybody else, is most people, I’ve realized, they take the attitude where they’re like, I need to see it before I believe it. And so you got to show them before somebody actually believes it. And what I’ve always done in my life is be the opposite. We talked about being contrarian at the very beginning of this. I’ve always been the type of person, and want to be the type of person that I believe it first in my mind, and then I’ll go make it happen. And that’s why I think it’s important to take an inventory like you’re suggesting about, what are you already happy about, and grateful for, and is working in your life, but then those things that maybe you don’t have right now or you’re working towards, believe them, see them in your mind, write them down like you’re talking about, 100%.

Ryan: I think, to me, I look at it this way James, there are really just two types of people in this world, there are those who take action on things, and there’s those don’t. And those who take action on things current create their future, those who don’t, let life happen to them. And I know folks listening to this right now fall into the former category, they take action on things, they want to get ahead, right. So again, if you’re that type of person, you’ll do exactly what we’ve been talking about here. James is, again, alluding to this different type of personality and how he sees things in his mind, but I think folks who resonate with what we’re talking about, folks who are listening to this, they feel that same way, otherwise they wouldn’t be here, right. Just makes total sense to me. 

And I think that really is the perfect transition James to talk about what I think helps me really also stand apart and when I first got started, I’m going to admit that I was young, this was the early 2000s so we didn’t have Instagram, we didn’t have Facebook, there was no Snapchat or YouTube, the internet was quite in its infancy. And learning to build a business online was, in my opinion, far more challenging because of the information available to us wasn’t so readily there. I actually spent my time in bookstores, like borders bookstores, which is now out of business, or spending my time at the library where I would go through specific newspapers like the Wall Street Journal, and investors Business Daily, and read books, and all of those things because I didn’t have this other stuff available to me. 

But what I want folks to think about, and this is stacking upon building your ideal day, is that business and life should be about fun, it should be about passion. If you’re doing something that feels like too much work or is just not aligned with you, please stop doing it, right, because I want you to understand something, and this is something that you may not like me for saying, but I promise you that it’s going to truly make a difference in your life. And if you think right now, that if you can just hit that seven figure mark, or if you can just have a successful product launch, or if you can just sell your physical products business, or whatever your end goal is, if you think that’s the thing that’s going to make you happy, you couldn’t be the furthest from the truth. 

I promise you, whenever that event happens, you will most likely be disappointed because so many people think that if they just get to that end of that rainbow, then they’ll be happy. James, I know that you probably have experienced this because I know I have, I made this mistake early on, this is how I know and I’ve seen countless entrepreneurs put their happiness in achieving a certain specific outcome. And if you understand that the reason we generally do that revolves around ego, I want to be able to say I sold a million dollars during a product launch or $10 million, or I sold my company for $50 million or whatever that is, right.

That’s usually ego driven or it’s coming from a point of, I need validation, I need all my friends in high school laughed at me personally when I said I wanted to build a business, I wanted to be an entrepreneur, they made fun of me. And for a short while, I lived from a point of, I want to prove them wrong. I need them to say, oh, wow, Ryan, your life is so great. We were so wrong about you, right. I needed that validation, right. So often we come from this place, or we need to prove that we’re good enough. 

Maybe we came from a background, like I did, where I came from my mom raised us as a single mom, I spent time with my dad every other weekend and my dad was forced to work a lot and work in an environment that was truly dangerous in Chicago, and put his life at risk to support not only himself but my brother and I and my mom, but I maybe I came from a point of view that initially, I wanted to prove that I was good enough, that I was put enough to be successful and be a business owner, right. And if you come from all these frames of mind, I promise you when you reach that goal, and if you’re here listening to this podcast, I know you’re someone that is seeking improvement, you’re seeking change, you’re seeking a destination, a goal, and if you put all the weight on that, you’re going to end up disappointment. Does that make sense James?

James Mel: Yes. And I disagree to some extent in the sense that you’ll probably feel good for maybe one or two hours, literally, that’s all joking aside, but what you’re saying is bang on, spot on. And I think it’s one of those things that I can, as I’m thinking back to my own entrepreneurial journey, and thank you by the way Ryan for being so vulnerable, because this is stuff not a lot of people are willing to talk about, because what looks good, what’s sexy is the big numbers, the large assets, all the stuff. But when I think back to my entrepreneurial journey, I had a similar story, and when I first got started investing in real Real Estate, I thought I need to have this huge portfolio in order to be, quote unquote, successful, or get approval from other people, or feel good about myself. So I got my first one, then I got my second one, my third one, and it never quite was enough. 

And here I am, fast forward 10 years down the road, and I’ve got 25 buildings, 95 total units, and only in the past couple years have I realized, wait a second, James, that’s not what ultimately fulfills me, because I’ve done similar things to what you’ve mentioned with the ideal day, and I’ve also detached from having these external things be the source of my happiness.

Ryan: Yes, totally. And if you think about it from a pivot standpoint, right, and you are right, so I want to acknowledge that, that you will feel good initially. And I can remember actually, it’s so funny to think about now, I remember when I was doing a product launch for a course that some friends and I had created and it was around selling physical products. And I remember the very first day I had certain expectations in my mind, and I’m going to get the exact numbers right. But the first day we sold over $100,000 in sales. And I remember the next morning I could barely get out of bed because I was so upset that I hadn’t achieved a certain number. But yet, I had just done something that pretty much anybody would be excited about, right. But because my expectation of it was different, I felt very, very short. 

And we’ll talk about that frame here in a moment, but I want to make sure I discuss this pivot and how I look at things, because when I build my business rather than for you acquiring all of these properties to get validation, a great example of that is, wow, to me you’ve shown what a great example you are, right, and showing what’s possible. Someone who initially knew nothing about real estate has now been able to build a portfolio and I think it’s about 100 rental units or so by now, and you show me what’s possible, someone who has a great thriving online business can take those profits, and here’s a secret folks so please pay attention, when you have a business that generates great profits, one of the skills, one of the things you need to take personal responsibility of doing is learning how to take those profits and invest them to create true wealth. 

And I don’t care what you invest in, it could be in things like precious metals, or real estate like James does, or in the stock market, or it could be in businesses, or it could be in a whole host of other things. But learning that skill set is so powerful. So James, to me, you have been just a shining light, a perfect example of what that is. And you could build a business in that way.

My desire, and I remember hearing this from, I think it was Brooke Casteel one time, she has a goal of creating a business to generate $100 million, and she wants to show what’s actually possible as a life coach. Most folks who think about coaching, and specifically life coaching, they usually have some paradigm shift that needs to occur about money, and that they can actually charge a reasonable fee, and they can actually provide a lot of value to folks and be rewarded to it in a monetary fashion. And so she wants to be a shining example of that. For her, it’s not so much about the money, she already makes great, great money for a business, but that example is incredibly important. 

A guy that both you and I know who’s a part of a mastermind that we’re involved in Mr. Ryan Moran, and Ryan wants to own the Cleveland Indians, right. And the reason he wants to own it, if you ask him, he says, he can’t imagine something else that would be more fun. That to me is fascinating. That’s a pivot, right, of why he’s moving towards that goal. Or Gary Vee talks about owning the Jets. And to him, the idea of owning the jets and going after that goal, again, probably comes from a standpoint of fun, but for him, it’s also something that’s continually driving him in that direction. And actually attainment of that goal isn’t the thing that’s important, it’s the belief that he can, right. It’s the belief that, I don’t know how that’s going to happen, but I know that, that can happen.

And I know that the people are going to come into my life, the opportunities are going to come into my life, and if I take action on those most important thing, action, I’m going to be able to move in that direction.

James Mel: Yes, spot on. And as you were mentioning that I think it’s also important too that if you’re listening and maybe you don’t have a business already, I actually disagree with that, because my paradigm is that we all have our own business. Even when I was an employee, even when I was a contractor, I always considered myself to be my own business. I’m the CEO of my life, and you mentioned that Ryan taking personal responsibility for taking the money you make and learning how to invest that, that’s always been the paradigm that I’ve had. And I think that’s a really important thing for anybody listening to really adopt as your own mindsets that you take responsibility, that then you are in a position of power and can take action. And I 100% agree with what you mentioned that there’s a difference between making money and then investing it, those are two totally … And I know we’ll probably talk a little bit about that later on. But [crosstalk 00:35:06].

Ryan: And what I could say to that is if you are someone who’s working in a career, right, you have a job and you’re consistent your vocation type thing, or even if you’re just working a job at Starbucks, and you’re just trying to find a way to actually get ahead and get out of that, this is so important that you understand the things that we’re talking about. I would say, it’s almost more important for you to sit down and craft your ideal day. Look at how you operate with in your current job, and if you have some flexibility, which often we do when we’re working a job, I would really, really encourage you to manipulate and move around the things that you do throughout your day to make it more efficient. Try and Zig when other people are zagging, and try and if there’s people in your office that you don’t want to be around, if there’s things that you need to hit with certain deadlines and all these things, start to line up your day and follow those things that I talked about, and actually crafting what could possibly be even an ideal day in a job that you currently may despise, right. 

What can you do to make that day better right now? This framework is applicable to you and it’s a process that will help you start to deal with the things in your life that become challenging because I know I fall back on my ideal day when I start to get out of alignment, when I start to get into a mental space where I need more clarity and I need to remove different things. 

But one of the things that I wanted to talk about James is about the process of building something, whether you’re from the beginning, or you’ve already have a successful business now, I think this is so important. And we talked a little bit about this before we started to record this. And it pertains to meaning. I know you are just that date with destiny, as you mentioned, and one of the big topics there is about meaning and something that Tony talks about a lot. And it took me a long time to understand this. And it took me, unfortunately, more time to consistently come back to it and apply it because often, as humans, we start to think in different ways, and we sometimes move away from the fundamentals. 

And I think one of the most important things you can do in life and business is focus on some of those fundamentals and understanding that the mistakes that you will make, because you will make mistakes along the way, in life and in business, how you give meaning to those mistakes or to those opportunities is incredibly important. 

Just recently, me personally, when I was exiting out of being in a business relationship with a partner, I initially took the meaning the ending of this relationship to be one thing that resulted in me being weighed down a bit, me almost having a little bit of a burden on my back because I felt slighted, I associated a certain meaning to it. And it wasn’t until actually I spent some time in nature recently and my brain started to thinking in different ways, that I really realized that if I’m thinking from the future, and I talked about that when I was talking about the ideal day, think and create from the future. I really started to realize that, wow, I mean, of course, this unfolded the way it was, I am utilizing it now as more of an empowering memory as rather a mistake, but an opportunity for me to be able to build and recognize the skills that I developed during that period of time. And that it’s just the stepping stone to what’s next. 

And what’s so important is, of course, it unfolded this way because I became misaligned with the belief, the structures of how that business was being built in that framework of a business relationship to something, in my opinion, which is far greater. And when I moved into that different stratosphere, it only made sense that I needed to end that relationship because I’m at different paradigm now, I’m moving in a different direction that is much, I would say, more heart centered.

James Mel: Yes, I think that’s so important, having the meaning you associate with it. And that the challenging thing I found, because I know we’ve all been in situations like that, Ryan, I’m sure everybody listening can relate to an … In the moment it can seem like the worst thing ever, and oh my gosh, how am I gonna get through this? But I really believe that, like what you’re mentioning, you can actually look into it and look inside of yourself, and see what can you learn from this? And how can you make the meaning something inspiring?

It’s going to lead you to a better place where ultimately, guess what you can take action, because I’ve seen you ever since you exited that just take massive action, and I think that’s a big part of the reason why you’ve been able to get more aligned and now create what you’re creating now. And I know that’s been true for me to about 11 years ago, when I got out of college and I got my first job, it was at the Chamber of Commerce, really prestigious job, I was wearing a suit and tie and all that stuff. And I thought I’d made it. And it wasn’t until about a year into that job where I realized that all the things you’re mentioning, my heart wasn’t really into this.

I did that because I thought that’s what I was supposed to do after going to college, after getting good grades, after my parents telling me I was supposed to land a good job and move up the ranks. But it wasn’t fulfilling me, and it got to the point where all the things you mentioned, I’d wake up to my being in my day and I wasn’t inspired. I had to deal with office politics and all these different things. And my supervisor at the time gave me an ultimatum, it was just like, James you can either quit right now and say face and go that way, or I can fire you. And I’ll never forget that day. And at the time, I was at the lowest point ever and I was like, oh my gosh, it’s over, maybe I’m not supposed to be in business or whatever. 

But here’s the amazing thing that happened, just like you, the meaning I made of this was, took me a couple months, but I learned so much about networking and connecting, working at the Chamber of Commerce. And I’m sure anybody who’s been listening to the Get Ahead podcast before has learned that’s how I then got my foot in the door with my now business partner, Eben Pagan. And the rest is history. And now I’m working on stuff like this doing this podcast that inspires me, that motivates me. And it’s because I chose to take action after that and made a different meaning. So Yes, thanks for sharing that. It’s a really, really important reminder. And these are key decision points. This is the important thing, these are key decision points that can drastically change the trajectory of where you go in life.

Ryan: Yes, and that story just reminded me of a student of mine who has gone through my online training program because when he got started, just like many folks who am might be getting started with a business model, his frame of mind wasn’t that I need to have all this outlandish success immediately. First off, if you’re new to starting a business, be kind to yourself, be patient, and play the long game because if you pay attention to those who are having success long term, one, they’re usually doing things differently, which we can talk about here in a moment. But two, they don’t start and stop things, right. They really just commit and keep going. 

Well, this guy Todd, who he’s just fascinating to me, he was a music teacher taught kids to public school for years, and in the evenings and on weekends he would play wedding bands and he would play bands that would play the police songs and all these things, right, tribute bands. And just this quirky, wacky music guy, right. And he tried a lot of different things and he didn’t really have success with anything. And then he tried real estate and he actually was able to invest in a duplex and had some success with it but he didn’t feel very aligned with that business so he continued to look and he was listening to a podcast like this and that’s how he discovered me and what I do. 

And what’s interesting is, right out the gate, he lost money, and he lost a significant amount of money. And we had this conversation, and he was more excited than ever because he saw the potential future of what could happen. And he was looking at all of the mistakes that he was making as lessons and opportunities to make change. And I started to just course correct. And what’s so crazy and of course, I never make any income claims and his results aren’t typical or anything like that. But he went from nothing, and not even nothing, he was losing money to within his first 12 months, he’s made well over $150,000 now in profit, right. Coming right out the gate, and anybody who’s building a new business, that’s an amazing accomplishment to be able to start something, and in your first year, have almost multiple six figures in profit, which is absolutely incredible. And what’s amazing is now he’s growing and further and further. 

So understand that if he would have associated meaning like most people do, right out the gate to a failure, like, oh, this doesn’t work, this isn’t for me, I can’t do this or any of the other things that you might have said to yourself in the past, you have to realize that he might have just stopped right there. But rather, the meaning that he associated to it was an empowering meaning. A meaning that he knew he can adjust, and adapt, and optimize to be able to actually improve. And because he did that, he now has a successful and thriving business and he just keeps getting better and better for him with the results that he’s having. 

So this is the importance in understanding that meaning. And I know it’s such a simple concept, but I don’t want to not belabor the point because I think it’s so critical to you to really just be able to every day, always think about the meaning of something. To go back to one of my first mentors, Robin Sharma, one of the phrases that he taught me was WTOH, right, the acronym for, what’s the opportunity here. And if you think from that mindset, that framework, it makes things a lot more easier to associate maybe a positive meaning to it.

James Mel: Wow, just to belabor it a little bit more, Ryan, that story that you just mentioned it just brought back this is … since we’re being vulnerable on this podcast and whatever, and going way back, it made me think about before working at that Chamber of Commerce, I got to admit, I wanted to get rich quick, that was my … I’m an antsy person, got the whole ADD thing, and I’m going to rush to get nowhere, and I wanted to get rich quick. And I actually got into gambling because I thought, you know what, if I could learn how to bet on sports, and get a little bit of an edge there and do a bunch of research, maybe I could really get ahead and hit it big. And so I got into that. Long story short, I ended up getting $30,000 in debt, I maxed out everything.

I had five credit cards at the time, I maxed out everything and was at rock bottom. And that was obviously really disappointing and I was pretty young at the time, I wish that for nobody. Just as a side note, gambling is a good way of getting nothing for something. So anybody that ever has these ideas, please stay away. But here’s, as you shared that story about one of your students, what it made me think about is, after that initial painfulness went on, I realized the meaning I made of that and what I told myself was, you know what, James, this is great that you’ve experienced this here because never again are you ever going to try and get rich quick, never again. 

And I learned that lesson. And that is what then set me on the course to then go get the best job I could at the time, which was the Chamber of Commerce. And through there, I then met one of my real estate mentors who showed me the system, and that’s when I started investing in real estate. And that turned out to be one of the best decisions ever and you can see how, gambling versus investing in real estate for the long term drastically different strategies. Did I get rich overnight quick with real estate, not even close, but because I stuck with it like you talked about earlier, and I just committed to it every single day, within five years I became a millionaire [crosstalk 00:49:17]. So important.

Ryan: To take that story one step further I would say that man it’s such an amazing thing that, that did happen to you because the pain that you experienced from that really transformed your mindset, and as human beings we can be a bit stubborn and bullheaded, me especially sometimes. And oftentimes the universe needs to give us a little knock on the head and if we can’t learn something, sometimes it needs to be a pretty hard knock. And I look at that thing as a very, very interesting and a very interesting catalyst that set you on a path that has really built a framework for what you do, and you’ve learned it by knowing what not to do. Which I think is very, very powerful because when we again do different things, we have to understand that we’re going to make mistakes, we’re going to have failures. 

If we have that vision in the future, we know that those are all powerful things that are moving us closer and closer to that thing, whether it’s a success or failure, it doesn’t matter, it’s irrelevant, we need to associate the right meaning to it, to be able to continue to move us in the direction that we want, which is from an internal standpoint, the constantly evolving growing learning person who takes things as feedback and uses that as an opportunity to improve, and from an external thing, is then taking action on that to be able to change our outer world, our outer environment. So I think it’s very, very powerful. 

We won’t get into the story now, but I think you probably know because we’ve talked a little bit about it, especially when we’re down in New Zealand but there was a period of time there where I actually played blackjack full time for a living. And the main reason, the one thing that I’ll say about it, the main reason I stopped, it wasn’t because I was losing money, I was actually making really, really good money, the reason that I stopped was because, one, it didn’t fall into my ideal day. It wasn’t fun, had zero passion. If you’re good at blackjack, you’re using your mind, your brain to give yourself a competitive advantage. You’re using your ability to understand strategy and your ability to remember what cards have come out, you know what was the past and what the future could be, and many other things right, to be what they call an advantaged player. 

And I can just tell you this, casinos do not like folks that use their brain when they gamble. In fact, I was banned from several casinos. So, again, it falls in line with or falls out of line with what I’ve been talking about, right. So that’s why I moved away from it. 

James, shifting gears here, do you want to talk a little bit about how I use my personality and what I do to operate my online business from a different framework or different perspective than what generally is done within the world of digital marketing or online business?

James Mel: 100%. As you know, I’m a huge contrarian and I think it’s really important to learn how to go against the crowd, and I know you’ve got a bunch of different ways you do that, let’s talk about that.

Ryan: Yes, so I mean, I think first of we give context, think about like what most people do, right. If you’re running a digital based business, I know that you’re on different folks email lists, you see ads on Facebook, you see ads on Instagram and basically everywhere else. So, I want you to think about just for a moment, what most people do. Think about how they send emails, how they write their advertisements, how they use interruptive marketing to try and gain your attention, how they try and maybe squeeze your email address out to be able to follow up with you, how they present themselves as an individual. 

Think about maybe if you’ve been to a live event before, how the event was structured, how the speakers presented, how offers were made or not made. Think about just in general, how people run businesses online and the feeling that you’ve get from those folks when you get those emails, maybe you’re on an email list where one week they’re telling you, you have to start selling products on Amazon. And yet, then the next week they’re telling you, drop shipping through a Shopify store is essential to your success in 2020, or maybe that if you’re not advertising on Pinterest, you’re crazy, and all these different things, right. 

And you start to become confused, right. Maybe you can start to become a bit aware of this and you start to lose trust in that person. And then you start to stop paying attention to their marketing message, to their products, to their free content because even at a subconscious level, it maybe no longer resonates with you. I think online, we generally speaking, are trying to gain attention for our business, our products, whatever it might be. But to do that, I fall in the line of, I want to provide value first and gain permission to have your attention. And I really do believe in focusing on four pillars. 

The pillars that I really focus on is one, actually caring. I actually give a damn about the people who come into my world, whether that be through my email list, or who buy my courses, or anything, right. The people coming into my world, I care about them. And you listening to this podcast right now, I care about you. I care about making an impact on your life and I can come from that first. And then I hope to make a connection with you because I want to connect with you so that you can see if what I talk about, and what I share, and the place I come from resonates with you, because if it resonates with you, I hope to then gain permission to be able to communicate with you. And generally for me that communication is done through email. 

Again, falling back to my ideal day, I don’t really post on social media. If you went to my Facebook, I’ve basically never post on Facebook, even on Instagram, I post maybe once every three months or something like that. It’s very, very rare, right. So that’s not where I like to build my attention. I like to build my attention in a way that fits my personality and what falls in line in my ideal day, and that’s why I use email marketing. 

Now through that platform, to help magnify the connection that I already hopefully have earned the permission to have and to be able to communicate with you, I focus on being vulnerable. Now, if you don’t know me that well, hopefully you can already see just for listening to this podcast and being open minded to the things that I’ve been talking about, you can see I’m very open and transparent about the things that are going on in my life. I think this is very important because I don’t want you to think that my life is perfect. Again, even though I’ve had success in business, and I’ve done some pretty cool things, this isn’t again the end destination for me, right. 

I talk about where I’m going and where I then along the way I make a lot of mistakes. If I can help you understand some things about you and your life, personal as well as business, and hopefully even your family’s life, or your community, your friends, to be able to empower them and help you achieve the things that you want, then I will get more and more permission. You will start to really connect with me on a deeper level, and that leads to the fourth pillar. 

And you’ll notice James, the first three basically have nothing to do with selling anything and making money because to me, if I do those things right, the next thing where I make honest recommendations about my own training for folks that fall into that mentality and framework about what I build is the perfect business, or the other things that I recommend, and I only, only, and please pay attention to this, because if you did just this one thing, you’ll dramatically stand out from everyone else. Only ever promote something where you can honestly, truly recommend it. 

It doesn’t matter if it’s a hotel, it doesn’t matter if it’s a restaurant, it doesn’t matter if it’s a physical product, a digital product, if you always come from a point of where, when you communicate with your audience, that you want to give them recommendations that if they take action, right, and if you’re listening to this, you’re one of those folks who take action on things, that you’re going to help them, then it is your God given right to do everything you can to be able to help them understand just how that thing will improve their life. 

It’s so important you understand that, that I truly believe that, again, if you have the ability to impact someone’s life for the better, it is your responsibility to be so good at being able to communicate, and if you want to call it market, some people have a bad association to that. But I think that’s a belief that you should shift to realizing that building the skills of sales and marketing is one of the most important things you can do because it allows you to positively impact people’s lives. The words you use, the style, the design, the communication, everything, so, so important. 

But James, those are really the four key things that I focus on. And to me, what is that end results, right? We talked about, to give you context what most people do. Well, what happens over time with them is they lose trust. They lose respect. They lose the right for you to give them attention. In this instance, what happens? Yes, you may have some folks who come into your life, and they pay attention to you for a while, and then they go about their way. This is absolutely normal. But those who buy into your mentality, who buy into you and how you communicate, who connect with you and your vulnerability, you build the business that has long term trust, and it makes it incredibly easy to build a successful long term repeatable business, because over time, your relationship is just getting stronger and stronger. And that enables you to create something that I believe is truly a much more predictable business and a business that is much more sustainable, but also a business that, to me, falls into my ideal day because I know that I’m doing something that’s truly making a difference.

James Mel: That’s amazing Ryan. And I love how systematic everything is, just how you approach everything, the ideal day leads into the ideal business, and everything’s combined. I’m a huge system person, as you know. And those four points, it’s so refreshing to hear you say that because as you know, I mean, you’re super plugged into everything too. And like you mentioned, so many people I find, what’s the magic bullet? What’s the secret? What’s the Google hack that I need to know or the new Facebook algorithm? And it’s actually none of that, it’s doing the things you just mentioned. And one of the things I encourage, which I can tell you have the same paradigm is, when you mentioned caring, it’s like treating your business, and your clients, and your prospects like a business friend. How would you treat your best friend?

Ryan: Yes. 

James Mel: And approaching it the same way instead of having this wall up. Well, I’ll only do this if you give me this, leading with value, caring, these are just super, super important. And like you mentioned there about the sales and marketing, I believe sales is the oxygen of any business because if you do that right, that’s what will then give you and your company or the company or building more resources to then invest in adding even more value to your clients, your prospects, your students.

Ryan: Yes, you want to know the secret to me James about increasing sales? To me, it’s getting your customers results, right. One of my businesses is a digital online course, right. And I am obsessed with getting customer results. But for me to be able to do that, first I had to create the training that I would have wanted when I learned this skill, right, and built the business. This is what I would have wanted. But then that’s phase one, okay. Then I need to have folks go through it. I need to see the results they’re getting. I need to see the hangups they’re having or maybe the pitfalls they’re falling into. And I need them to communicate that to me. 

But most folks, they struggle with communication, right. And so the easiest way for me to be able to do that is to always talk to my customers. And in the world where we are so connected online, we are often less connected in a closer fashion, right. So I actually pick up the phone and call my customers. I know, it’s such a novel concept, but by talking to them, I can feel where they’re at. I can start to figure out the maze and where I need to optimize, to be able to help them get better results. 

And you know what happens when customers get results? They get excited, right. The actual connection to you, dramatically goes up, right, because you are the person that has helped them either have a breakthrough and have their first successes maybe online, or have a breakthrough and build their business to say that next level, and this magnifies your ability to provide value to them, right, in their mind, which is true. And so that is really one of the main reasons that my business has thrived so well, is that I’m always thinking about that. Well, how do I really get them results? And part of the reason I transitioned out of previous business is I didn’t feel a lot of the products we were selling, we we’re selling through partnerships and everything over 200 Ecommerce skews, right. 

And I mean, some of these things were children’s toys, they were golf related products, they’re just such a myriad of things that I didn’t feel like I had the ability to pinpoint and really, really focus on the customer results because I’m going to tell you, it takes work, you got to be different, you got to go the extra mile, you have to be willing to optimize and know that if you’re building say an online training program, the first time you do it, you’re probably going to need to change it, you’re going to need to adjust it, because you’re going to get all of this feedback. 

And the good news is, this is an incredibly simple and easy to do, but it’s also enough to do, right. Remember there are two types of people in this world, those that are willing to take that action and those who aren’t. If you’re an action taker, this is incredibly simple and easy for you to do. The fact is, you might just not know that, that’s something you should have been doing or that you could have been doing. And now you have your mind open to that information. And by again, hearing it here, and most importantly, going out there and acting on it, you’re going to start to see some major, major shifts in your business, how you feel personally about that business. 

Again, because I take on one of the hardest things to do for a business owner, from my experience is, I take on some personal responsibility for the student when he comes in and invests in my program, I take personal responsibility for the belief that they can do it, because I know that this works. I’ve been doing it for over a decade, right. I know that they can do it. It’s my job to give them the right tools, no matter what their learning style is, no matter what their personality is, my job is to give them the tools to get it done. 

Now, of course, not everybody is going to be someone who takes action, but someone who does, I want there to be no reason that they can’t succeed, right. And I’ve got to think and create from the future, what do they need to get to where they’re wanting to go? It’s a very interesting concept. And I think, again, very contrarian to how most people think and operate when they’re building an online business.

James Mel: 100%. So what are you mostly focused on now? I know you’ve got several different businesses that you’re involved with, investing in, where do you consider is the place that if somebody was starting out or really serious about business where they should begin?

Ryan: Yes, for me, it’s all about discovering, what’s the perfect business for you? If we again, expand upon what we talked about with the ideal day, what types of things do you want to be doing? I choose to run my primary business as a business that it doesn’t involve marketing and sales. It doesn’t involve having employees. It doesn’t involve overhead. It doesn’t involve dealing with Facebook advertising, Google advertising, or any of that stuff, right. None of the typical IM stuff. I found years and years ago, this hidden corner of business that I could utilize that really resonated with me as an introvert, right. 

So this business that I run involves utilizing the stock market and specifically options trading in a very unique and predictable banner. And for me, it really is the perfect business because I can do it in less than 30 minutes a day, Fa few days a week while I’m out enjoying the rest of my life. So for me, I focus on simply this long game, right. Building profits from that business, and then investing it into other things. I invest into buying other businesses, I invest into long term investments, like say dividend paying stocks, and other things like that, to build, again, that true, true wealth.

James Mel: I love that. We’ve got such a similar model, because as you know, I’ve really focused for the past 10 years on my online education company, and then I take the profits from there and put it into real estate. And it’s like we’ve got very similar methodologies I guess where you’ve mastered that, and then you’re putting it into these other vehicles for building long term wealth, which is amazing.

Ryan: Yes, I mean, there’s a lot of similarities there. And I think for folks to understand this, whatever business you build or whatever you do, one of the reasons I love what I do is it takes very little time, and the upside is really exponential, and there’s very little downside risk, and all these amazing, amazing things, but it’s the perfect bolt on to these other businesses that I have, right, because it focuses on cash flow. 

One of the interesting things and all but maybe a dirty secret of business online is that a lot of people talk about revenue, we just did a $8 million launch, I sell $200,000 a month of my Ecommerce product, all these things. This is top line revenue, right. We need to think about profit. And in my mind, profit is the the thing that matters because profit is what we can actually spend to enjoy our life, take care of our family, to grow our wealth. But when you think about this shift, maybe right now, the profit that you need is just a small amount of money. 

I know when I first got started online, all I could think about is, man, what would it be like if I could just get to a point where I was making $3,000 a month in profit? I was 19 years old, right. So at the time,  $3,000 a month is like oh, my goodness, I wouldn’t have to have a crappy job, I could do my own thing and enjoy life. And at the time, I was rock climbing, and playing disc golf, and all these different things that I wanted to spend my time doing instead of going to some job that I didn’t like. And so for me, James, understanding if I could put profits at the forefront of what I was wanting to build, the decision on the type of business I would choose to create really made that decision much more easy for me to actually decide.

James Mel: I love that and it’s aligned with my mindset and philosophy which is, I really believe there’s three ways to get ahead financially and building wealth. One is real estate, that’s what I focus on, another is businesses, starting and building your own businesses, and the third is equities, the stock market, which is a subsection of having your own business because you have a piece of it. And so that’s really interesting and I believe what I love about the Get Ahead podcast is having the different perspectives because I’m not an expert when it comes to options, or stock market, or anything like that, but I know a lot of people do really well. One of our mutual friends Ray is involved in it, that’s when I took notice and was like, wow, this is really interesting. So, if somebody was to wanting to get started with that, what do you even do? I don’t even know.

Ryan: Well, what most people would do is they would find a mentor to guide them and help them because in any business, there’s a lot of landmines, right, to make sure you don’t hit. And when you understand anything about a business, I always operate from the framework of systems and processes that are specifically designed to do two things. And this is applicable to you no matter what business you do. 

The two things that I always focus on is how can I maximize profits? And how can I minimize risk? So when I started to learn how to invest, specifically using the strategies that I do, I started to design and really inherit some other systems and processes that I learned from my mentors over the years on how to do those exact two things, right. I’ve started to figure out, well, I only want to trade with a certain type of company. I only want to put this much money at risk at a given time. I needed to understand that money management concept. I needed to understand how to build an actual trading plan. 

Just like every business should have a plan, a framework to work from, I needed to build confidence in not only myself, but more importantly, my trading plan, which another word for that would just be the system that I use. So I started to, again, test and make countless mistakes, but again, when I got started in this back in 2004, I knew that any little tiny mistake I would make was just simply a stepping stone to where I would be it was a blip on the radar. And when I look back at it now, it’s so amazing how those little adjustments along the way, from those opportunities, has really helped me craft something that is to me much more easy for me to teach and share with other people. Because again I’ve been through the battlefield and I know where you should go and where you shouldn’t go. Does that makes sense? 

James Mel: Yes, I love that. And actually, now that I think about it, that’s exactly what I did when I got involved with real estate, was find a coach, find a mentor who’s already been doing it, and then I modeled what he was doing, and stuck with it for the long term. And that’s how each and every year I got better and better. And it’s how I’ve really gone on to master anything that I focused on in my life. So, yes, that makes a lot of sense.

Ryan: And what I think James, is for you that probably was also you understood that it was a process. And if I can tell you just a quick story about yesterday, I mentioned I love photography. And yesterday I’m laying in bed in Moab, Utah, which is an absolutely beautiful place by the way. In this time of year it’s really, really cold though. So, in the winter there, the town shuts down almost. I mean, many of the restaurants are closed, the streets are fairly empty, the hotel prices drop by one fifth, which is pretty interesting. They’re doing anything they can basically to fill a room. And the crowds at any national park are dismal. I mean, just very, very few people. Literally at some points, I felt like I was the only person there. And these are places that millions of people visit every year. 

And here I am laying in bed, cozy under the covers, I got the heat going, and my alarm goes off at 4:00 AM. Now, I don’t know about you but 4:00 AM is pretty early no matter where you live, and no matter what you do, I was so tempted to just hit the snooze button and just stay in bed. But being here in Utah, I wanted to go to this place called Canyon lands and specifically to this one arch, this beautiful arch called Mesa arch. And I decided to get up, took a quick shower, got ready, made myself some bone broth and was sipping on that on my drive because I wanted to stay warm. And here’s a little hack that I always do when I stay places, like I did in Moab, I stayed at a hotel that has this kitchen at to it.

And I bring my blender, I bring in my, it’s like a pot that boils water in seconds, that’s where I warm up my bone broth and I have all my super foods and greens and everything. I really make it so that I can still live my ideal day and do the things that I want. And these are things that trigger me to keep me moving down the path of where I want to go that day. And I know that if I miss them, it can be something that derails me. 

So, I apologize for that sidebar. Let’s take a step back here. So I get in my car and fortunately, I have heat seaters in my car, so I cranked those puppies up. I’m getting nice and toasty because I’ve got a drive 40 minutes, about 45 minutes actually, to the trail head of where I’m going to take these photos. And along the way there, nobody is out, it’s pitch black, I’m out in the middle of absolutely nowhere, right. So it’s very peaceful. And I get to the trail head and there’s only, at the time, one other car there. 

And normally this would be in the summertime, this would be something where there probably would be 100 plus photographers wanting to come there. It just shows you that different seasons, different seasons of life even, it’s harder and harder for people to show up, right. And if you do show up, take that action, that’s part of the thing that’s going to really help you be able to get ahead. 

So, I get all ready, get my gear together, and make the hike. So now I’m hiking to where I need to go. And again, it’s totally dark out, so I’m using my headlamp to be my guide of where I want to go. And I’m out in the middle of nature so there’s, here in Canyon lands, there’s big cliffs I got to be worried about, there’s all kinds of rocks and stuff, so I got to be paying very close attention to where I’m going. And then I get to the arch, right. And there’s one other person and his son there and they’re already getting all set up to where they want to take their photos. And James, what’s fascinating is, the sun isn’t even going to rise for probably another hour, but I knew that I had to be able to get there early so that I could prepare, so that I could get into the right spot, one to fend off the other photographers that might be there, but also to take some test photos because I’d never been here, and I knew that I wanted to capture a very, very specific composition.

I saw what in my mind already what I believed would be the ideal composition. And as I started to test things out, what was fascinating to me, and honestly a tiny bit frustrating, is the individual who was set up with his tripod and everything like that already, was in the exact spot that I wanted to be. And in fact, it was actually a couple of feet forward from where I wanted to be to capture the perfect image, which meant he was in the way, right. And this obstacle is interesting because over the course of the next hour, so the sun started to slowly creep up, and it took about 90 minutes or so before the perfect shot was about to show up. 

And what I thought was so interesting was that, one, I didn’t know if I would actually be able to take the photo that I wanted. And one of the things that I love about photography is it’s this process where you put in research, time, effort, and you might not actually get the end result that you want. It’s so fascinating to me. You have to Love that actual process because if you don’t love that process, there’s no way that you would consistently do it, especially after you, quote unquote, fail in capturing the outcome that you want. 

Well, what’s so interesting to me is folks look at things very, very differently. We talked about how I see online business. Well, the way that I see photography and the way that this individual saw photography was also different, because as chance would have it, he actually moved, and packed up his stuff, and left, and then about two minutes later, that is when the perfect photo happened. And of the hundreds and hundreds of photos that I took, that was the exact one that I wanted, and it just happened literally within that time period. And not even a minute later, the shot was gone. It was done. You could no longer capture that exact image. 

So to me, the story, hopefully you can see some parallels to how this applies to your business and life. But what I want you to understand, and I’m sure you can hear it from my voice is that, the passion that I have for the process is the reason that I think I can actually capture a good photo in photography. It’s not that I have the best camera, it’s not that I have the greatest skills, it’s not that maybe I even see and compose things in the absolute best way, I see and compose them and how I feel they’re beautiful. And the photo that I took, even though again I was driving up through Utah, I didn’t even have my camera here. I didn’t have my main camera, my camera lenses, I didn’t have my tripod, but I had my brand new iPhone. And I knew that because I know how to use an iPhone well, and just like in business, what I teach, when done correctly, the results can be amazing. 

And because I have that knowledge of how to properly use an iPhone, I was able to capture something that, at least for me, gave me a ton of accomplishment, the feeling of accomplishment. It was just I was so happy that I was able to see this and able to actually capture it the way that I wanted to. And it perpetuates me into then moving on to the next spot. And I wish I could tell you that this all happened yesterday and I that tried to capture two other places yesterday before I made the long, long drive out to the mountains of Colorado, and I wasn’t able to get the picture I wanted, the lighting just wasn’t right, or the the frame that I was trying to get just wasn’t possible this time of year because the sun rises in a certain place and is positioned certain ways, different things light up different ways. 

So again, that process though I still spent that time to try and do it, and I still was happy that I did that even though I didn’t get that end result. Does that makes sense James?

James Mel: Yes. Wow, that is that is so inspiring. And one of the things since we’ve been talking about Tony Robbins, I know He always talks about success leaves clues. And just listening to that story, there’s just so much gold in there. And yes, I can totally relate to that because I do the same thing not with my hobby, per se, but when it comes to real estate investing, is I think that’s one of the things that’s really allowed me to get ahead and stand out is because every single day, I view the market, I go through my process that I’ve developed, it doesn’t matter where I am, what I’m doing, and I know not everybody else is willing to do that.

Ryan: Yes, and I’m sure for you, you’ve fallen in love with the process. And I mean, to just be so direct in saying that again, part of the reason I have success with photography is because I love the process, it’s a game to me almost. Part of the reason I am absolutely successful at teaching other folks how to build, what I call again, the perfect business, and how I’m able to apply that so successful in my life is I treat it like a game. I look at it as fun. To me, I’m seeking those opportunities and it’s amazing to me. 

I mean, even the reason that I had success at blackjack is I treated it as a game. I was trying to play the game in a very different way than other people did. And by doing that, you really set yourself so far apart from everyone else, because again, most people, and I was just like this, and I promise if you are this way now just make a tiny shift, it’s so easy to do. But when I got started, it was almost as if what I really wanted to accelerate my success, I didn’t even care what I did. I was like, oh, it doesn’t matter to me so much what I’m doing, I just want to make the money. If I can just make six figures a year, it doesn’t matter what I’m doing, I don’t care, right. 

But at the end of the day, actually, that is one of the most important things you’re doing. If you choose the wrong model, it’s going to be like rolling the boulder up the hill. For me, in everything that I’m doing, I’m rolling the boulder down the hill. And so, no wonder I have an unfair advantage, right. It becomes so much easier for me.

James Mel: I love that. I love that. So, where could somebody go to learn a bit more about your process? Because as you can tell, and this is one of the reasons why I love hanging out is how detail oriented, how many you care, how systematic you are with everything you do, if somebody wants to learn a bit more about the perfect business, what you do, where can they go?

Ryan: Yes, and I mean, again, I’m not sure if this is for you. But if you’re listening and you got value from this conversation, what I’d recommend you do is just go to perfectbiz.com/get ahead, perfectbiz.com/get ahead. And you can learn about some other ways that I use to get ahead and want to provide some more value to you. And also talk a little bit more about what it is that I specifically do in utilizing my perfect business and how you can model that as a framework if that resonates with you.

James Mel: I love that. Thanks for sharing that. And full disclosure, I mean, Ryan is … I don’t like … and I know you’re being a fellow introvert Ryan, somewhat understated, I guess we could say. I mean, you are so good at this. I remember when we were in New Zealand I practically was trying to drive you, hey man, can I wire you some money and you just do your thing? 

Ryan: [crosstalk 01:30:08] I do you recall that I remember, I actually, I think I still have that text message where you’re trying to offer me a large sum of money to actually manage for you. But it’s amazing what starts to happen when you know a skill so well, folks can recognize that. Folks who are in tune with skills themselves, they can recognize when someone is a master at their craft. And because you’re so successful at building online businesses, digital based business as well as investing, you knew, you could just see the frameworks, the structures, and everything that I used to have that consistent success. 

So, like a smart person that you were, you asked me to do that, right. You did the thing that most people are afraid to do and that’s ask, right. And one last little quick tidbit that I would give folks is, in life and in business, you have to ask for what you want. Don’t be afraid to ask for money. Don’t be afraid to have people investing in your business. Again, if you’re in line with what I’ve been talking about from that ideal day, you’re using those four pillars about caring, building connection, using vulnerability and honest recommendations, remember, this is your responsibility, right. So you have to be willing to ask.

James Mel: I love that. Well, thanks so much for sharing that. And this has been an incredible call. Thank you so much for sharing all your insights, value, wisdom, and really breaking things down. So valuable Ryan, thanks for joining us here.

Ryan: You’re very, very welcome. Thanks for having me. 

James Mel: Well, I hope you love this week’s episode. If you did, tell your friends, that would be a huge favor for me and it can help build this community, we can all get ahead. And something I’d like to do is give you a special gift. It turns out that one of the ways to get ahead is to be able to find, spot, and then take advantage of opportunity. We all know this. And it turns out that my business partner and mentor, Eben Pagan, has written a book on this very topic. And I’d like to give you that book and ship it to you absolutely free. So the book is called, Opportunity, How to Win in Business and Create the Life You Love. And all you got to do is go to www.jamesmel/opportunity, enter your details, and I’m going to send you the book free, you’re going to get the book for free, and I know you’re going to love it. 

I have learned so much from Eben Pagan. Over the 10 years we’ve known each other and it’s truly been one of the ways I’ve been able to get ahead in my life, in my business, and I know what you learn inside of this book is going to help you do the same. So go there now, www.jamesmel/opportunity and grab your copy while you can. I’ve got 4,000 copies that I’m doing this for and sending absolutely free, shipping is on me, the book is on me, so grab one while you can. And thank you so much for being here. Thank you so much for joining here. Thank you so much for investing in yourself to get ahead. By you getting ahead, it’s going to inspire other people and then we’re all going to get ahead. So, have an amazing week and I look forward to talking to you on the next episode.